Driving Qualified Leads to your Business is our Business.

Fast Growing Canadian Marketing Agency

Leads Marketing Group is an Edmonton-based marketing agency focused on getting the best advertising ROI for local Canadian businesses. We take pride in driving qualified leads to your business as cost-effectively as possible.

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Marketing Agency in Edmonton

Meet Our Team

Nicolas Arrand

Director of Operations & PPC

Nick is passionate about organization, processes, and data and sleeps with a spreadsheet under his pillow. Nick handles direction and operations for LMG in addition to leading the way on all PPC advertising. Nick loves putting together action plans and seeing them through to the end. He takes tremendous pride in running precise, data driven PPC campaigns with exceptional results. Nick has exceeded conversion rate benchmarks across many industries by working closely with Google and several other programs. Nick is fluent in English and French and can assist clients targeting all of Canada.

Kris Shepherd

Director of Sales & Business Development

Kris’s passion lies with people. He is the frontman of Leads Marketing Group, always in touch with our clients and one step ahead of their needs. He is passionate about our clients and ensures everyone gets what they want from their marketing team. Mr. Shepherd also handles our social media and branding programs and works on content creation. His creativity and positivity fuel our business. Everyone needs a Kris. And with his Icelandic heritage, he is the “actual” Viking of LMG.

Dallas Trimble

Director of Content Development & SEO

Dallas is a renaissance man equally at home in a suit, sweats or a Captain America costume. He loves all forms of strategy, especially digital strategy, and has a battle plan for every advertising campaign. When he is not contemplating string theory or reading the Art of War, you will find Dallas optimizing websites, creating content, and doing killer SEO. Mr. Trimble has a wealth of digital knowledge and is an expert on what it takes to drive leads via your website. When Dallas is not analyzing website data, you can find him in the gym. If you need heavy stones moved in your yard, your website ranking to improve, or a kick-ass comprehensive digital strategy, give Dallas a call.

Megan Fleming

Graphic Design/Website Development

Megan has been working with Leads Marketing Group since early 2019. She is our graphic design lead. Megan produces exceptional graphic design work, including high-performing websites and visually stunning brochure projects. She is focused on the visual side of every project. From web to print media and everything in between, she has a passion for all things creative. Megan has been a marketing specialist and graphic design professional for over 11 years. Armed with her dynamic skill set and experience, she is dedicated to helping businesses thrive through their visual identity and online presence.

Sheena MacLean

Sales & Project Assistant

Sheena joined the Leads Marketing Group team in 2021. Sheena is the lead on a wide variety of projects that touch most areas of Leads Marketing Group’s product portfolio. She primarily supports key project initiatives for search engine optimization and marketing. Sheena has a strong passion for digital marketing and is committed to the LMG vision of providing high-quality, data-focused marketing services.

Derrick Mertz

Information Technology

As a Digital Marketing agency, our company’s success is based on a solid and secure digital foundation. Derrick plays an instrumental role for Leads Marketing Group by handling all IT administrative duties for our client's websites and our server. Derrick’s expertise allows us to host and manage client websites with confidence.

As a partnership group, we always have fun and keep a positive attitude. We’ve built a strong community within our client relationships. With three distinct partner personality types, we cover all the bases from introvert to extrovert and everything in between. We ensure that your company is successful with it is marketing programs.

Our Product Suite includes:

At Leads Marketing Group,
these are our fundamental principles that guide all our business decisions.

Collaboration

Collaboration

We work closely with our clients to understand their businesses and utilize their expertise to attract quality leads. We know that although we are digital marketing experts, we take full advantage of our clients’ industry experience and knowledge. This results in the right type of marketing targeted to the correct audience.

Continuous Improvement

Continuous Improvement

Continuous improvement is the only way to stay there when you are at the top. And the only way to get there is by striving to do better each day. Leads Marketing Group continuously works to improve everything we do. Every month we review where we were successful and where we can improve in all areas. We are continually creating better ways to achieve our goal of driving qualified leads to your business.

Transparency

Transparency

At Leads Marketing Group, we have the philosophy that if you cannot track and measure something, it did not happen. We take great pride in being completely transparent. We take the guesswork out of your marketing program. We do what we say we will do and show you precisely what we did.

Local

Local

One of our most significant advantages is that we are locally focused. We live in the communities we serve. We understand the local marketplace and take pride in sourcing all our work with local talent. Being local gives us a huge advantage when it comes to targeting, understanding, and speaking to your actual customers.

Customer-Focused

Customer-Focused

At Leads Marketing Group, our Customer-Focused approach has a dual purpose. Firstly, through our collaborative process, we look to understand our client’s industry and their business goals to ensure the creation and launch of a successful marketing campaign. Secondly, equally important is understanding who our client’s customers are so that our marketing campaign not only targets these individuals but engages with them with the goal of creating a lead. We work to engage all customers to ensure successful and profitable marketing campaigns.

Data-Driven

Data-Driven

Useful data is a considerable resource that we utilize to drive our marketing decisions. We do not make decisions based on feelings or hunches. Data backs all our marketing decisions. We drive more qualified leads to your door with a data-driven approach.

Our Process

We follow a strict campaign-building process when Leads Marketing Group meets a new client. Our goal is always to drive the most qualified leads to your business for the lowest cost. We are platform agnostic and follow the money, not our feelings. Here is how we make the magic happen:

Collaborative Discovery

Our process is constantly being reviewed and revised. We have nothing set in stone, and we learn from any opportunity or challenge. Our clients expect excellence and tangible deliverables. We are so confident in our ability to generate exceptional long-term results that we do not require long-term contracts. After the initial four months, all marketing programs are on a month-to-month basis.

“By never being satisfied, we constantly improve.”

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