Driving Qualified Leads to your Business is our Business.

Fast Growing Canadian Marketing Agency

Leads Marketing Group is an Edmonton-based marketing agency that focuses on maximizing advertising ROI for local Canadian businesses. We are dedicated to driving high-quality leads to your business in the most cost-effective way possible.

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Marketing Agency in Edmonton

Meet Our Team

Nicolas Arrand

Director of Operations & PPC

Nick is passionate about organization, processes, and data and sleeps with a spreadsheet under his pillow. Within LMG, he takes charge of operations and provides valuable guidance on all PPC advertising. Nick loves creating action plans and ensuring their successful implementation. He takes tremendous pride in running precise, data-driven PPC campaigns, consistently delivering outstanding results. Nick has continuously surpassed conversion rate benchmarks across various industries by closely collaborating with Google and numerous other programs. His proficiency in English and French enables him to assist clients targeting the entire Canadian market.

Kris Shepherd

Director of Sales & Business Development

Kris is passionate about people. As the frontman of Leads Marketing Group, he is always in touch with our clients and one step ahead of their needs. Kris loves working with our clients and ensures everyone gets what they want from their marketing team. He handles our social media, branding programs and content creation. His creativity and positivity fuel our business. Everyone needs a Kris. With his Icelandic heritage, he is the "actual" Viking of LMG.

Dallas Trimble

Director of Content Development & SEO

Dallas is a versatile Renaissance man who feels just as comfortable in a suit, sweats, or a Captain America costume. He's passionate about all forms of strategy, especially digital strategy, and approaches every advertising campaign with a comprehensive battle plan. When he's not pondering string theory or reading the Art of War, you'll find him optimizing websites, creating content, and nailing killer SEO. Dallas has a wealth of digital knowledge and is an expert on driving leads through websites. And if he's not analyzing website data, you'll likely find him at the gym. Whether you need heavy stones moved in your yard, want to improve your website ranking, or are in search of a kick-ass comprehensive digital strategy, Dallas is your go-to guy.

Megan Fleming

Graphic Design/Website Development

Megan has been working with Leads Marketing Group since early 2019 as our graphic design lead. She consistently produces exceptional graphic design work, including high-performing websites and visually stunning brochure projects. Megan is focused on the visual aspect of every project and is passionate about creative endeavours, spanning from web to print media and everything in between. With over 11 years of experience as a marketing specialist and graphic design professional, Megan is dedicated to helping businesses thrive through their visual identity and online presence with her dynamic skill set and experience.

Sheena MacLean

Business Development

In 2021, Sheena became a valuable member of the Leads Marketing Group team, where she effectively manages and oversees a wide range of projects across our diverse product portfolio. Her responsibilities involve providing essential support for critical project initiatives in Search Engine Optimization and marketing. Sheena is deeply passionate about digital marketing and is dedicated to fulfilling the LMG vision of providing high-quality, data-focused marketing services.

Marta Kruse

Project Assistant

Marta joined the team at Leads Marketing Group in 2024. She brought with her a background in business psychology/HR, a passion for creative problem-solving, and meticulous attention to detail. Marta is excited to apply her skills to support client projects with a focus on improving efficiency and productivity. She is committed to continuously learning and growing and is eager to take on new challenges in campaign optimization and performance marketing. Marta is dedicated to providing innovative, data-driven solutions that align with LMG's strategic vision.

Derrick Mertz

Information Technology

We thrive as a digital marketing agency at Leads Marketing Group by building a solid and secure digital infrastructure. Derrick, a valuable team member, expertly handles all IT administrative tasks for our clients' websites and servers. His exceptional skills ensure that we can confidently host and maintain our clients' websites, allowing us to deliver outstanding results with certainty.

As a partnership group, we always have fun and positive attitudes. We’ve built a strong community within our client relationships. With three distinct partner personality types, we cover all the bases, from introvert to extrovert and everything in between. We ensure that your company is successful with its marketing programs.

Our Product Suite includes:

At Leads Marketing Group,
these are the fundamental principles that guide all our business decisions:

Collaboration

Collaboration

We work closely with our clients to understand their businesses and utilize their expertise to attract quality leads. We know that although we are digital marketing experts, we take full advantage of our clients’ industry experience and knowledge. This results in the right type of marketing targeted to the correct audience.

Continuous Improvement

Continuous Improvement

Continuous improvement is the only way to stay there when you are at the top. And the only way to get there is by striving to do better each day. Leads Marketing Group continuously works to improve everything we do. We review where we were successful and where we can improve in all areas every month. We are continually creating better ways to achieve our goal of driving qualified leads to your business.

Transparency

Transparency

At Leads Marketing Group, we believe that if you cannot track and measure something, it did not happen. We take pride in our complete transparency, removing guesswork from your marketing program. We deliver on our promises and provide detailed reports of our actions.

Local

Local

One of our most significant advantages is that we are locally focused. We live in the communities we serve, understand the local marketplace, and take pride in sourcing all our work with local talent. Being local gives us a huge advantage when it comes to targeting, understanding, and speaking to your actual customers.

Customer-Focused

Customer-Focused

At Leads Marketing Group, our Customer-Focused approach has a dual purpose. First, through our collaborative process, we look to understand our clients’ industry and business goals to ensure the creation and launch of a successful marketing campaign. Second, equally important is understanding who our clients’ customers are so that our marketing campaign not only targets these individuals but engages with them with the goal of creating a lead. We work to engage all customers to ensure successful and profitable marketing campaigns.

Data-Driven

Data-Driven

Useful data is a considerable resource that we utilize to drive our marketing decisions. We do not make decisions based on feelings or hunches; data backs all our marketing decisions. With a data-driven approach, we drive more qualified leads to your door.

Our Process

When Leads Marketing Group meets a new client, we follow a strict campaign-building process. Our goal is always to drive the most qualified leads to your business for the lowest cost. We are platform agnostic and follow the money, not our feelings. Here is how we make the magic happen:

Collaborative Discovery

Our process is constantly being reviewed and revised. Nothing is set in stone; we learn from every opportunity and challenge. Our clients expect excellence and tangible deliverables. We are so confident in our ability to generate exceptional long-term results that we do not require long-term contracts. After the initial four months, all marketing programs are on a month-to-month basis.

“By never being satisfied, we constantly improve.”

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