10 Effective Ways to Drive Traffic to Your Website

There are many ways you can drive traffic to your website – both paid and unpaid. The route you decide to take will depend entirely on your budget, goals, and how your target audience browses and engages with the internet.

You’ve launched your website, created your content, and are ready to bring visitors to your website. 

But how?

To drive traffic, you need a great online marketing strategy. But it can be challenging to get noticed in the massive online space if you don’t know the right strategies to implement. From SEO to pay-per-click advertising, there are all sorts of ways to drive traffic to your website to a stellar social media strategy. 

Here are five free and five paid ways to increase traffic volume to your website.

5 Ways to Drive Traffic to Your Website That Aren't PPC

1. SEO

SEO (search engine optimization) is one of the most well-known and best ways to drive organic traffic to your website. There are all sorts of ways to improve your SEO, and developing a great SEO strategy is the first place to start. 

Here are tips on how to improve your SEO:

  • Produce high-quality content
  • Create keyword-rich meta tags
  • Regularly update and post content
  • Add internal linking to each page
  • Write informative blog posts
  • Use the right keywords

Click here to learn more about SEO and how it can make you rank higher in search engines.


2. Reviews

Great reviews will not only drive more potential customers to your website but will also add value to your business and encourage people to consider your services. Reviews are updated continuously and provide value to potential customers by giving them insight into the type of services they will be receiving from your business.

Reviews show that your website is active and that you are providing outstanding service to your customers. Be sure to actively try to ask every one of your customers for a review when you know they had a positive experience.


3. Backlinks

Backlinks are links to your website that come from another website. Backlinks from reputable and trusted websites put your business in front of a much larger audience and drive quality traffic to your website. 

Google loves when reputable, authoritative websites link to other websites. These links signal to them that your website is trusted, resulting in higher rankings and more traffic. It is essential to build a robust backlinking strategy that gets you quality traffic.

4. Social Media

Social media plays a large role in any digital marketing strategy because it can drive large amounts of free traffic to your website. Use social media platforms like Facebook, Instagram, and LinkedIn to talk about your products and services, promote blog posts, launch sales, and engage with your audience.

Social media followers can turn into website visitors. They can also share your content, which can give you a better reach.


5. Optimize Your Google My Business Listing

A Google My Business listing helps your business appear in local search results and Google Maps. It helps businesses manage their online business so that potential customers can find them in local searches. 

Your listing lets you provide a great deal of information about your business, including the products and services you offer, hours, your website, location, prices, and more. Businesses with a Google My Business listing are considered much more reliable than businesses that don’t have one. Businesses with a listing get seven times more visits than businesses with incomplete listings.

Website Traffic infographic big

5 PAID Ways to Drive Traffic to Your Website

1. Display Ads

Display ads are the large banner ads that you see when browsing websites. They are a great way to reach an audience that is already searching for products and services similar to yours. For example, if you own a clothing business and it appears on a website dedicated to fashion, users will likely click the ad to go to your site.


2. Google Ads/Pay-Per-Click Advertising

Google Ads, or pay-per-click advertising, allow you to pay to have your website appear at the very top of search engine results depending on the keywords you are targeting (these are the websites you see at the top of search engine results with the word ‘Ad’ next to them). PPC advertising is a great way to gain exposure and drive a lot more quality traffic to your website. The best part? You only pay when a user clicks on your ad.

You can learn more about PPC advertising here.


3. Social Media Advertising

Similar to pay-per-click search advertising, you pay to appear in relevant feeds on social media when you pay for social media advertising. These ad methods allow you to specify the type of audience you would like to reach and also allow you to target geographical locations.


4. Retargeting Ads

Retargeting ads are a great way to advertise to people who have already visited your website. Retargetting can help when there are customers on the fence about a purchase decision and give them a friendly reminder about the services you offer. 

Remember: when a person has already visited your website once, they are more likely to return to it. Reminding people about your business is why retargeting ads are so useful.


5. Google Maps Advertising

Through the Google Ads platform, you can select particular preferences that allow your business to show up at the top of Google Maps’ search results. Being located in the map pack is hugely beneficial for local businesses because searching for locations will often click on the first business they see on Google Maps.

Whether you are considering paid or non-paid efforts to drive traffic to your website, it is vital to have a firm grasp of everything you can be doing.  These factors will increase traffic volume, drive leads, and engage your audience. Using the above methods, you can be well on your way to success.

Leads Marketing Group is Here to Help Your Business Grow

Leads Marketing Group helps local Canadian businesses drive qualified leads by following a strict campaign-building process to help your business reach its goals. We drive the most qualified leads to your business – for the lowest cost. We help our clients with SEO, PPC, social media, website design, and everything in between. Contact us today to see how we can help.

Schedule a Free Consultation!