Top 7 Reasons Why you Should Choose A Local Edmonton Digital Marketing Agency

Are you looking for a marketing agency? If you are unsure if you should choose between a local, large, or overseas marketing agency, you are not alone. There is a common misconception that bigger is always better. This guide explains why choosing a smaller agency benefits you and your business.

There are many factors that every business must consider when choosing an agency. Here are a few reasons to choose a Local Digital Marketing Agency that most companies can immediately understand.

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    1. Agility & Responsiveness

    The ability to adapt and change quickly gives smaller, local marketing agencies a distinct advantage over larger corporate agencies. In the world of digital marketing, things are always changing. 

    What worked yesterday may not work tomorrow. The large tech giants such as Google, Facebook, Apple, and Amazon, are always changing the rules, which allows an agile agency to be early adopters. Those agencies who adapt quickly survive while those that are slow and lumbering fail. 

    Another significant source of change happens within the marketplace. In the Alberta economy, there is substantial volatility due to our primary resource being oil. With changes in regulations, COVID-19, and political instability, we must be even more adaptable to succeed. 

    If you want to win in Alberta, you must work hard, be smart, and move quickly. Choose an agile agency like Leads Marketing Group to take The Alberta Advantage to the next step.

    2. Increased Customization

    No two companies are the same. Yet, most large corporate agencies have set programs and plans which help guide their advertising structures. This rigid approach to marketing makes no sense. What Edmonton businesses need are custom advertising campaigns that speak directly to their needs. Smaller agencies offer the flexibility for customized programs.

    When dealing with a local agency, you are typically dealing directly with the owners. Smaller agencies have the power to change things on the fly, break their own rules, and give you a marketing plan customized to your needs. 

    3. Understanding the Local Market

    The experience gained from living and working in your local market gives Local Agencies a significant advantage in understanding what and where your clients search for services. Understanding that Millcreek is not Millwoods or that Riverbend Edmonton is different from Riverbend Calgary gives local agencies an advantage of knowing where their audience is and how they are searching.  

    In addition to understanding the market, they also can build a community amongst their relationships. We all have connections, and those connections help build a community that benefits everyone. 

    • Do you need a new sign? We know a great company.
    • Is your roof leaking? We have a fantastic roofer.
    • Is your central vac broken? We know a guy!

    It is incredible the amount of cross-business you can generate when you have an extensive network in a small city.

    4. Your Business is a Priority to Us

    To a small local boutique agency, your business has vital importance. Every client counts. Small agencies cannot afford to lose any clients because every client is critical to that agency’s success. It makes your business more meaningful to us. You are a VIP and get treated like one. There is a personal element, and the people working for a local agency genuinely care about your business’ success.

    Small agencies will go the extra mile for their clients. You will not find a large agency going beyond the scope of their deliverables. Your priorities become our priorities, and we are always here to help you succeed.

    5. Support Local Business

    There is something to be said about supporting local businesses. Supporting local Edmonton and Canadian businesses have never been more critical than now. Supporting a local Canadian agency keeps the money in your community.  Leads Marketing Group is proud to be a small, independently owned Canadian business. We are pleased to support and work with local Albertan businesses. We take pride in hiring local Canadian innovators to work with us. Supporting local is of vital importance to the partners at Leads Marketing Group.  

    More prominent national agencies may say “Shop Local,” but they are busy outsourcing everything they can to workers overseas. That kind of double talk is common among big companies. All they genuinely care about is their bottom line, not the community.

    6. Superior Communication

    Local agencies provide superior communication in many ways, including:

    • Responsiveness
    • Timeliness
    • Campaign flexibility
    • Face-to-face meetings
    • Decisiveness
    • Proactive Problem Solving
    • Enhanced availability 

    With superior communication, proactive advertisers can solve most issues before they become a problem. Have you ever had your advertising paused with one text message within minutes? If you have not, you are likely not dealing with a local agency. And if you are dealing with a local agency and cannot get this type of turnaround, it may be time to give Leads Marketing Group a call.  

    7. Advanced Knowledge Level

    Running a marketing agency is challenging. Most do not make it past the first year, and if they do, they typically have very few clients. If you can find a growing local marketing agency and it is stable, they must be doing things right.  

    To make it in the competitive world of marketing, you must be very sharp. The team you hire must always be up to date on all the latest trends and be extremely hardworking.  Local agencies’ ability to stay on top of trends allows them to have a more advanced skill level than large Corporate agencies. Compare the results and deliverables, and you will be shocked. The local agency wins every time.

    Final Thoughts

    This guide gives compelling reasons why a local agency deserves your consideration when you are looking at hiring a digital marketing agency. When you are looking to hire an agency, always ask for references, case studies, and experience. Agencies like Leads Marketing Group are looking to develop long-term relationships with their clients. We look for partnerships rather than clients.

    Give us a call and find out if we are a good fit.

    Dallas Trimble
    Dallas O. Trimble
    Partner / SEO Team Lead | Leads Marketing Group
    E |
    P | 780-802-3259

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