Your brand is the single most important investment you can make in your business.
– Steve Forbes
Edmonton Branding Experts
Branding is the public perception of who you are and what you do. Your brands exist in people’s minds and does not always reflect your product or service. Leads Marketing Group are Edmonton Branding Experts.
Claiming your brand and teaching people who you are will define your company. If you don’t people will choose your brand for you. Branding is the single strongest asset of any successful company.
There are some highly effective ways of branding your business in the digital space.
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Display Advertising
What Is Display Advertising?
Display advertising is showing your brand to people as they surf the web. It is typically most effective when done at scale.
“Re-targeting” or “Re-marketing” is an online advertising approach to assist clients with building their brand awareness. Traditional strategies like billboards or magazine ads, though still useful in certain areas, have given way to the digital landscape. We leverage digital display advertising to ensure that the right people see your ads.
An example of this would be a prospective client finds your site via search, referral, etc. and then looks around your site before leaving without acting. At this point, you may be dealing with a lost sales opportunity; however, our re-targeting program allows you to further target these users by serving banner ads throughout other sites that the user is browsing. Re-targeting allows your business to stay in front of the mind and establishes your brand.
Benefits of Display Marketing
Top of Mind – stay in front of the clients that you want to attract until they are ready to make a purchasing decision. Understand who is interacting with your marketing and what they are doing once they reach your website. With this information, we determine which ads are most active and use this to replicate success and drive maximum leads to your business.
- Reports. Clear and transparent reporting to demonstrate the success of the campaign.
- Cost-Effective. Drive targeted leads by setting your budget as high or low as you like.
Content Creation
Why is Content Creation Branding?
Content creation is one of the most potent ways of defining your brand. Creating content allows you to show prospective or current clients your mindset and knowledge level. You can teach people exactly what you do and how you do it.
We create high quality:
- Blogs
- Website Copywriting
- Videos
- Photos
- Infographics
- Websites
- Audio Content
- Social Media Content
Why Choose Leads Marketing Group?
Conversion Analysis – Through campaign analysis, we will identify areas of strength and weakness to replicate successes and remove any obstacles where we see potential clients falling away from the sales cycle.
Industry Trends – With an ever-changing landscape, it is essential to stay on top of the different trends within specific industries. We pride ourselves not only on our knowledge of the industry but also on the ability to shift and adapt to changes that may impact your business.
High-Quality Custom Content – Our content is homegrown local content. LMG are Edmonton Branding experts. We understand your market and produce high-end quality, which reflects well on your business.
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