PPC Marketing in Edmonton
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Rank at the Top of Google
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What is PPC?
Pay Per Click (PPC) or Search Engine Marketing (SEM) is a highly effective strategy used by millions of businesses to reach new clients through significant search engines such as Google, Yahoo, and Bing.
PPC leverages the immense search volume on search engines and allows businesses to capture those searches as qualified leads. A robust PPC campaign enables you to capture the right client in the right place at the right time.
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SEM in Edmonton
Measuring Success
Successful SEM campaigns produce a positive return on investment (ROI). ROI is the primary goal of this type of advertising and can be accurately measured. Managing your SEM campaign effectively and efficiently is how your business can achieve positive ROI.
There are a few main ways success can be measured:
- Cost per click. The cost of a relevant click to your website is an essential part of your SEM campaign. To be effective, we minimize the cost of relevant clicks while maximizing the reach of your budget.
- Conversion tracking. We monitor the behaviour of the clicks we receive. Do they convert into sales? We measure this with various tools, including call recording, behaviour tracking and correlating accurate sales results from PPC ads.
- Relevancy. Some metrics, such as click-through rates, help us determine if your website is relevant to the search. The more relevant your website is to a search, the more likely a prospect will click on your ad, driving the cost per click down. Managing the bidding process is vital to the success of your campaign.
Why Choose Us
An effective Search Engine Marketing campaign is not just about driving traffic to your website. It is about driving RELEVANT, QUALIFIED leads. Our focus is never merely on the creation of the SEM campaign for your business; just as important is the focus on the experience leads will have once they land on your website. PPC Marketing is a great choice for measurable ROI.
Key attributes that set us apart:
- We are Local. Everything is taken care of in house by local people that understand your market because they live there.
- Call Monitoring. We monitor every call and determine if it generates a qualified lead. By doing this exhaustive process, we can learn what drove the customer and what the end ROI was.
- Monthly Campaign Improvements. Every month we run a PPC campaign; it provides us with more data. We use this data to eliminate wasted searches and focus on terms that convert.
- Coaching. By listening to your calls, we often find sales coaching opportunities, increasing conversion. Of course, we do not monitor them without your approval first!
- Reasonable Management Fee. We are at or below the industry standard for management fees and give discounts based on volume.
- No Contract. LMG is flexible in our service. We stand by what we do and allow you to change your budget whenever it suits you.
- Responsive. For example, during the beginning of the COVID crisis, it became blindingly apparent that speed matters. We are instantly responsive. We can alter your budget, geography or targeting the same day we receive the request.
We focus on the following areas to ensure the best possible results for your business:
- Thorough Keywords research to drive results.
- Consistent optimization via performance analysis.
- Constant evaluation of landing page experiences and A/B testing.
- Conversion tracking, including call quality monitoring.
Our Process
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