Search Engine Optimization in Edmonton
What is SEO?
Search Engine Optimization (SEO) is the process of making your website more relevant to Google when it determines who appears for a search. The goal is to improve your organic ranking on the Search Engine Results Page (SERP).
How Do I Rank Higher?
When optimizing your Website with Google, there are two main factors. Onsite and Offsite factors.
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Organic search captures the lion’s share of Google Searches
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Appear on the local Google My Business Maps
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Onsite Factors
Onsite factors of SEO are how Google reads your website and how it views the content. When Google is trying to find out information about your site, it uses what is called a spider. This spider crawls your website and indexes your content and site structure. Google evaluates this information, which is a factor in SEO.
Google also likes engaging content. They measure it using a variety of indicators. Simply put, the better and more relevant your onsite content is, the higher you will rank.
Offsite Factors
Offsite factors of SEO have many components. It is what other people are saying about you and how trustworthy you are. To increase online trust, we ensure that your information is correct and consistent across the internet. We do what we call citation building so that more sites are saying the same things about you.
Another main factor of offsite SEO is back-links. These are sites that are pointing towards yours listing you as a reference for terms you want to appear. The more trustworthy these sites are, the more weight Google gives them and the more positive effect it has on your ranking. By optimizing these areas, we can improve your organic ranking on Google’s search engine results page.
Edmonton SEO Experts
How do you measure SEO success?
SEO success can be measured and evaluated for effectiveness in two main ways:
- Keyword Ranking. We measure the progress of your keywords on the search engine results page. Keyword ranking is an excellent way to measure success but is hard to quantify into Leads. We choose the keywords that have both the highest search volume and the best fit for your business goals.
- Traffic. By installing Google Analytics on your website, we measure the traffic to your site. By measuring the volume and behaviour of visitors, we see the quantitative results of our efforts. When optimizing one key-phrase, there is a crossover effect on other related terms. The real value of SEO is not being measured by just monitoring keyword rank. Measuring traffic is an accurate indicator of success.
SEO Reporting and Evaluation Process
Successful Search Engine Optimization involves continual evaluation. At Leads Marketing Group, we monitor all the onsite and offsite factors as well as changes in the landscape to give you the best service possible.
Each month you will receive a detailed breakdown of the objectives we have completed. Our reporting includes content changes, citation building, blog implementation, site structure improvements, and back-links. We show you exactly what we are doing and what our plan is. There is no guesswork. By measuring traffic and behavioural patterns, we can arrive at a reasonably accurate estimate of the number of leads this produced for you.
Why Choose Us?
At Leads Marketing Group, we have extensive experience in SEO. Over the years, we have helped numerous clients achieve their goals. Our expertise providing effective SEO gives us the ability to know what works and what does not as well as providing realistic expectations for results.
We continuously prioritize your goals and our implementation to help drive the most RELEVANT and QUALIFIED leads. Our goal is to drive ROI. The goal is to work in the most efficient way possible to generate qualified leads for your business.
Continuing Education is part of our ongoing quest to do better. We are continually learning so that we stay on the cutting edge. Leads Marketing Group is a high-end boutique advertising firm. Our internal communication is fast and frequent. We use this our agility to gather information from other advertising campaigns such as PPC, which gives us a decided edge in keyword selection and targeting. Choose fast, highly skilled and proven over big and slow.
Our Process
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