Social Media Marketing in Edmonton
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Increased Brand Awareness
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Communicate with your Clients Directly
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Stay Top of Mind
What is Social Media Marketing?
Social Media Marketing (SMM) is a form of advertising that uses platforms such as Facebook, LinkedIn and Instagram. Social networking platforms are powerful tools used to drive user engagement. Social media platforms simultaneously allow your business to reach new prospects and engage and interact with current customers. SMM enables companies to target only their desired clientele with a high level of accuracy. It is incredible to see the precision of targeting platforms like Facebook allow us to use.
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Effective Social Media Marketing
Measuring Success
During the initial setup of social media marketing campaigns, it is crucial to ensure that you are monitoring and tracking the correct data to measure the success of your campaign. It is essential to ensure that the data aligns with your business goals. Social media marketing allows us to track multiple data points to ensure we provide you with the best value. Below are some key metrics we monitor to ensure that your campaign is performing at the highest possible level.
- Campaign Metrics. Social media campaigns have a variety of goals. These goals range from clicks to Websites, clicks to the Facebook page, number of impressions, and form submissions.
- Return on Investment Tracking. We can determine conversion rates for these types of campaigns using campaign tracking. We measure the success of branding, website visits/behaviour, and engagement levels.
- Image. Social Media is a digital representation of your business, unlike any other. It is more personal and more engaging. It is your actual online reputation.
- Content Creation. Social media platforms allow for the most precise and focused ad targeting. Once a target audience has been identified, we create specific ads to target that demographic. Above all other marketing strategies, social media must have the most engaging content.
Why Choose Leads Marketing Group?
We believe engaging with the correct target audience is the most crucial aspect of any social media marketing campaign. We employ a robust collaborative approach, working with you to determine who the optimal target audience will be via persona creation. We then use this information to generate custom-tailored ads speaking directly to your desired audience. By working closely with you and employing a robust, targeted marketing approach, we help you reach your goals by driving leads and visibility for your business.
Our Process
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